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Trust Me, I'm Lying: Confessions of a Media Manipulator
AuthorRyan Holiday
Cover artistErin Tyler
CountryUnited States
SubjectMarketing, Journalism, The Internet
PublisherPortfolio (US)
Profile Books (UK)
Publication date
July 19, 2012
Pages288 pages
LC ClassHF534.H7416

Trust Me, I'm Lying: Confessions of a Media Manipulator is a book by Ryan Holiday. The book chronicles Holiday's time working as a media strategist for clients including authors Tucker Max and Robert Greene as well as American Apparel founder Dov Charney.


Background and description[edit]

When you connect your iPhone, iPad, or iPod touch to a computer or other device for the first time, an alert asks whether you trust the computer: Trusted computers can sync with your device, create backups, and access your device's photos, videos, contacts, and other content. These computers remain trusted unless you change which computers you. Trust Me, I’m Sick is composed of 5-7min short films, each tethered to themes of love, work, family and mental health. For the community, by the community. Trust Me, I’m Sick was produced entirely by a team of women who all have personal experiences with chronic illness themselves. It was created by Arlo Pictures in partnership with. Trust me, I’m lying: the tactics and confessions of a media manipulator / Ryan Holiday. Includes bibliographical references. ISBN: 978-1-101-58371-5 1. Public relations—Blogs. Social media—Economic aspects. HF5415.H7416 2012 659.—dc773 Printed in the United States of. Trust Me, I'm a Lifeguard: Directed by Tony Glazer. With Christian Keiber, Tyler Hollinger, Bree Michael Warner, Katie Henney. A Bro-Mantic comedy about two Lifeguards who, when confronted with the end of summer, are forced to make adult decisions whether they like it or not.

Trust Me, I'm Lying was billed as an exposé of the online journalism system that rose to prominence in the decade before the book's 2012 publication.

Holiday is the former Director of Marketing for American Apparel, where he created controversial campaigns that garnered widespread publicity.[1][2][3][4] Holiday has also done publicity work for Tucker Max, including marketing for the movie version of I Hope They Serve Beer in Hell and a media stunt about Max's failed attempt to donate $500,000 to Planned Parenthood.[5][6][7][8][9][10]

The book is split into two parts: the first explains why blogs matter, how they drive the news, and how they can be manipulated, while the second shows what happens when this is done, how it backfires, and the consequences of the current media system.[11]

Book description Does your digital marketing pack a punch?Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. So how do you keep afloat in this fast-paced and ultra-competitive environment? Web marketing for dummies pdf. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between— Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts.What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve.

As an example of his argument that blogs shape the news, Holiday outlines how the political blog Politico dedicated significant coverage to the campaign of Tim Pawlenty two years before the 2012 elections in order to generate pageviews for advertisers.[12] Although Pawlenty did not yet have an official campaign, this kickstarted the media cycle which painted Pawlenty as a serious presidential candidate. As an example of the pageview-intensive blogosphere, Holiday uses the example of Jezebel writer Irin Carmon's attack on Jon Stewart and The Daily Show with misleading claims of 'The Daily Show's Woman Problem.'[13] The book is also the source of a marketing and media concept now referred to as 'trading up the chain', in which news is broken on small blogs and passed to successively larger and more influential media outlets.

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In 2011, it was reported that Holiday received a $500,000 advance for a tell-all exposé about these clients and the modern media system from Portfolio, a subsidiary of Penguin Books.[14][15][16][17] However, some outlets later accused the advance of being a strategic marketing stunt engineered by Holiday.[18][19]

Trust Me, I'm Lying debuted on the Wall Street Journal bestseller list.[20]Publishers Weekly stated that 'Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice.'[21]Kirkus Reviews called Trust Me, I'm Lying '[a] sharp and disturbing look into the world of online reality.'[22]

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In anticipation of the book's release, Holiday infiltrated the public relations service Help a Reporter Out and posed as an 'expert' on various issues to show that journalists will print statements without fact checking.[7] Decoy claims Holiday made to prove that point were quoted in articles about subjects ranging from boating upkeep, to insomnia, to vinyl records in outlets such as The New York Times, MSNBC, and ABC, and the story was profiled in Forbes and Yahoo! News.[23]

It was named an 'Editor's Best Book of the Month' in 2013.[24][25] In 2013, The Edmonton Journal named Trust Me, I'm Lying one of their “favourite books of the year.”[26]


  1. ^Travis, Chase. Trust Me, I’m Lying: How To Make & Promote Content That Turns Heads — Hacking the System with Media Genius Ryan Holiday on chasejarvis LIVE . June 27, 2012.
  2. ^Chaudhuri, Saabira. Nipples, Nudity and a Small Striptease: American Apparel's New Ad Campaign. Fast Company. November 21, 2008.
  3. ^Morrissey, Brian. American Apparel Grabs YouTube's Long Tail. Ad Week. December 18, 2009.
  4. ^Vega, Tanzina From Zappos, an Unadorned Approach. The New York Times. July 10, 2011.
  5. ^Marcus, Stephanie; Bassett, Laura. Planned Parenthood Turns Down $500,000 From Tucker Max. The Huffington Post. April 3, 2012.
  6. ^Getlen, Larry. PR exec tells all about manipulating the media -- and spreading lies online. New York Post. July 14, 2012.
  7. ^ abThier, David. Tucker Max's Rejected Twitter Campaign and Stab at Celebrity Endorsement. Forbes. February 7, 2012.
  8. ^Maier, Jenny. [UPDATE] Tucker Max Proves You Can Pay Celebrities To Tweet Whatever You Want. February 9, 2012.
  9. ^Holiday, Ryan. Why Wouldn't Planned Parenthood Take $500,000? April 3, 2012.
  10. ^Yarrow, Allison. Is Planned Parenthood Reject Tucker Max Pro-Women?The Daily Beast. April 3, 2012.
  11. ^Losowsky, Andrew. Ryan Holiday, Author Of 'Trust Me, I'm Lying', Wants To Break The Media. The Huffington Post. June 29, 2012.
  12. ^Holiday, Ryan (2012). Trust Me, I'm Lying: Confessions of a Media Manipulator. Portfolio. p. 288. ISBN978-1-59184-553-9.
  13. ^Frauenfelder, Mark. Gweek 061: Trust Me, I'm Lying. July 19, 2012.
  14. ^'24 year old Marketing Director Lands Major Book Deal'. Media Bistro. Nov 17, 2011. Retrieved 2012-02-06.
  15. ^'Dov Charney's Marketing Director Lands 500K Book Deal'. Nov 17, 2011. Archived from the original on 2017-11-06. Retrieved 2012-02-06.
  16. ^'Dov Charney and Tucker Max Together in a Single Book'. Nov 17, 2011. Retrieved 2012-02-06.
  17. ^Boog, Jason. Ryan Holiday Did Not Dupe GalleyCat. Mediabistro.November 18, 2011.
  18. ^Witt, Emily. The Tell-All of Dov Charney and Tucker Max? All Part of Ryan Holiday’s Media Strategy. The New York Observer. November 18, 2011.
  19. ^Boog, Jason. Ryan Holiday Did Not Dupe GalleyCat. Galleycat. November 18, 2011.
  20. ^Best-Selling Books, Week Ended July 22 . Wall Street Journal. July 22, 2012.
  21. ^Nonfiction review of Trust Me, I'm Lying: Confessions of a Media Manipulator. Publishers Weekly. July 16, 2012.
  22. ^Trust Me, I'm Lying. Kirkus Reviews. June 15, 2012.
  23. ^Stableford, Dylan. ‘Media manipulator’ admits he lied as a source for the Times, ABC, CBS. July 19, 2012.
  24. ^Portfolio Books [@portfoliobooks] (March 27, 2013). 'TRUST ME, I'M LYING by media manipulator @RyanHoliday is an @Amazon best book of the month in business & leadership. Congrats, Ryan!!' (Tweet). Retrieved December 29, 2020 – via Twitter.
  25. ^Holiday, Ryan [@RyanHoliday] (March 27, 2013). 'Trust Me I'm Lying named an Amazon Editor's 'Best Book of the Month'' (Tweet). Retrieved December 29, 2020 – via Twitter.
  26. ^'Edmonton Journal staff pick favourite books of the year'. Edmonton Journal. Archived from the original on 2014-03-11.

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